Logo Meaning

The idea for the logo started by looking at the gears and the pulleys used to route the chain in a bicycle. The science gear in the logo represents the coaching methodology that is followed throughout the engagement, and the art gear represents the coach’s experience and know-how. When combined, the result is a program that is uniquely tailored for a specific athlete that is adjusted continuously, in order to ensure success. That defines our purpose: Intelligence applied to the management of the athlete`s coaching process.