IMCoach brings attention to what is relevant. There is an endless amount of information out there, sometimes to the point of confusion. IMCoach believes that technology should be used as a means to an end, not an end on itself. There is no magic bullet in the sport, results are achieved through focused and purpose driven workouts, drills, tests and rehearsals.

An informed and knowledgeable athlete develops a sense of self-awareness and mindfulness that sets the stage for success. IMCoach leverages physical observations, videos and data to monitor the athletes’ progress, determine patterns and uncover areas of improvement. IMCoach helps athletes understand what the data is telling them about their physical performance, correlating qualitative -perception-, and quantitative -numerical- data to develop an understanding of themselves.